Saturday, January 25, 2020

External and Internal Factors Essay -- External Internal Factors Manag

External and Internal Factors There are many external and internal factors that impact the planning functions of management. We must all be mindful of these factors because they could have an enormous impact on organizations productivity. The process of assessing the external and internal factors that an organization will face can be vital to the planning function of management. One must determine a set of issues and constraints and then list the assumptions that will impact the implementation of the plan. The environmental assessment develops understanding of external and internal processes that influence the organizations success rate. The purpose of the environmental assessment is to identify and analyze the key trends, forces, and phenomena having a potential impact on the formulation and implementation of strategies. In effect, the environmental assessment attempts to prepare the organization to acclimatize to environmental changes to take advantage of opportunities and to minimize the adverse effects o f threats. Once the environmental assessment is complete, it is analyzed to prioritize issues, constraints and assumptions that could influence the planning function of management. The assessment of external factors analyze outside the physical confines of the enterprise. These factors are beyond the control of the enterprise, and could have significant impact on the planning function of management. The external assessment is performed at a worldwide level and at a metropolitan area level. At the worldwide level, the assessment includes economic trends of national and local economies, social trends, government policies of national and local influence, and technological advancements of the world at large. This includes the impact of our global market, technology advancements throughout the world, and e-business that is rapidly growing. Macro elements are analyzed to uncover issues, constraints and assumptions that could influence the integrated planning function of management. At the metropolitan area level, the assessment includes industry trends, market trends, customer expectations, competitor performance, competitive alternatives, and supplier capabilities. The internal environmental evaluation closely parallels the external evaluation of the environment. The internal evaluation requires gathering and assimilating information about the fi... ...g environment's ethics and culture, with management as its champion. When managers are champions of projects, some things get done. Also, when managers are champions of improvement programs, some more things get done. But when managers champion the culture, a much bigger thing happens. The projects, the programs, the quality journey over time, and the organization, all flourish, and the organization truly transforms itself into a higher quality organization. Because organizations operate as open systems, a relationship between external and internal forces will always exist. Managers must recognize that external and internal forces can be highly interrelated. When managers are able to identify change as well as the external and internal settings in which the change is taking place, the organization will be able to appropriately respond and adopt strategies that will enable the organization to be effective. One should always think critically, and have a mission for your company as a manager. A company without a clear understanding of our global market is a company destined to fail. Set goals for your company. Establish teams to do research and carry forth organizations visions.

Friday, January 17, 2020

Impact of Digital Marketing on Sales Essay

Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology, such as big data, social media mobile, context-aware computing and the Internet of Things, create unprecedented opportunities to engage customers, fuel growth and take market share. As a digital marketer, you can be overwhelmed by how quickly new technologies become mainstream. A Facebook yesterday is a Pinterest today and a socially enabled, real-time, mobile personal assistant tomorrow. The objective of this paper is to look at the impact digital marketing has on sales especially in emerging markets. The major aspects of digital marketing that would be covered are as mentioned below: Digital Marketing Essentials Multichannel Marketing Data-Driven Marketing Mobile Marketing Monetized Digital Marketing through Commerce Social Marketing Evaluating the impact of digital strategy: Evaluation of the ‘true impact’ of the digital marketing strategy & spend, is a multi-phase journey. It could be broken down into five distinct phases: Datawarehousing & Reporting Dashboarding Statistical Analysis Predictive Analysis Optimization The research paper analyzes the current situation with respect to developing countries in the digital environment. It would also study the â€Å"digital divide† and the differential pattern of developing and least developed countries in take-up of the new technologies, the changing nature and demographics of Internet use as well as the role of innovation and creativity in making digital marketing a success. The Evolution of Digital Marketing in Developing markets The Digital Divide Access & Participation in the Digital Economy Opportunities & Challenges The paper studies and analyzes the influence on the 4Ps of Marketing by the onset of the Digital Revolution and the dominance of accessible information through the Internet. It has changed the way consumers spend their money and the way they shop for products and seek services. Like the Industrial Revolution, today’s Digital Revolution has changed the ways in which people live their daily lives and the manners in which companies practice business. In marketing, strategy has greatly shifted away from material and into more liquid avenues and flexible ways of reaching consumers. Because people have altered their spending habits, so too have marketers changed the ways of reaching their customers and creating products focused on the new needs of the consumer today. Advertisement and sales have shifted away from tangible methods of reaching people such as print ads and newspaper and into digitized networks that offer to target a larger audience at a fraction of the cost. The impact of the Digital Revolution on marketing cannot be ignored as indeed, it has completely changed the industry in a way never previously conceived. INTRODUCTION: â€Å"The Internet is becoming the town square for the global village of tomorrow† -Bill Gates Emerging markets are countries experiencing relatively recent industrial, political and technological change resulting in rapid economic growth. Emerging markets cover more than the BRICs (Brazil, Russia, India, China, South Africa), however; these countries are amongst the buoyant emerging giants. Large populations generally characterise these markets, as is obvious with China and India. They tend to be dominated by young populations and rising middle classes. As business revenues plateau in saturated, developed markets, expansion into emerging markets is a popular means for reaching new growth targets. Although these countries are affected by the global recession, many remain in robust growth positions. The endeavour of international business involves uncertainty and risk, however; this can be mitigated by the internet. How the Global Digital Era and Emerging Market Growth is Transforming the Marketing Agenda? Senior executives in developing economies, working in organizations, small and large, are asking the following questions: How can we get ahead of competitors in emerging markets? How can our business mitigate risks when we enter risky, high-growth emerging markets? How can we measure marketing activities and sales-related results in these markets? The increasing mobility of the consumer is a good development for any business. Marketing to a constantly on-the-go consumer is like trying to hit a moving target. Direct digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. The principles of direct digital marketing—addressability, message relevance, and personalization—are ideal for restaurant marketers and their customers. Leveraging the full value of direct digital marketing requires going beyond the tried and true e-mail marketing strategies that have been used for the last 10 years and building a strong relationship with a consumer at each touch-point they value.

Thursday, January 9, 2020

Influence Of Developmental Factors On Teaching Practice Essay

The following case study’s purpose, is to consider the influence of developmental factors on teaching practice. By providing further ways to apply knowledge of childhood development in a down to earth classroom situation. Robert is 9 and has just moved to a school that follows the International Baccalaureate program. It is clear that he is not coping with his move as well as the new curriculum. His teacher is requesting more assistance from the learning resources unit to help him along with his writing as well as reading. This case study response, will demonstrate an understanding of intellectual, physical language, emotional, moral, social and psychological development of especially Robert. As well as the ability to identify learning and teaching approaches that cater to the developmental needs of Robert within the classroom. Cognitive development focusses on Robert’s level of growth in regards to thinking as well as learning skills. For the teacher this may include looking at his language, how is his level of attention, problem solving as well as how good his memory is. Another way to look at this, is as the beginning of the way Robert begins to think as well as understand, his surroundings around them. Piaget was the main player in this development. He believed that this occurred in four common stages. The sensorimotor stage involves infancy. This is usually related to infancy to 2 years old. The next is the Pre operational stage, this stage ranges from the two to sevenShow MoreRelatedInfluence Of Developmental Factors On Teaching Practice Essay2034 Words   |  9 PagesThe following case study is to consider the influence of developmental factors on teaching practice, by providing further ways to apply knowledge of childhood development in a realistic classroom situation. Robert is 9 years old and has moved to an academically rigorous school. 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